Sales Effectiveness

There is no quick fix for sales effectiveness – if there was, you wouldn’t be looking at our site. First you have to diagnose your problem – a lack of sales can be the result of a number of factors.

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Sales Capability Benchmarking

How do you know just how good your Sales team really is? How does it compare to other Sales teams within your business? Better still, how does it compare to best practice? Shoodan has developed a Sales Capability & Benchmarking Model that can answer all of these questions and more.…

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Value Propositions

A Value Proposition is a short statement explaining why someone should buy what you are selling. It needs to be compelling enough for them to listen and short enough that they don’t lose interest.

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Key Account Management

It is widely accepted that selling new products and/or services to your existing accounts is far easier than going and finding new accounts. Not only will this safeguard your recurring income, it gives you the opportunity to sell more to your current customers.

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Nick Massey

“Shoodan was able to move very quickly in developing a game plan to improve the effectiveness by re-organising a sales organisation spanning more than 20 countries. They methodically executed a complex programme and was able to deliver the change required in a demanding timescale and to stakeholder expectations. David, the Consultant, is focused in his work and brings a depth of commercial experience that usually offers new perspectives which opens up new possibilities.“

Nick Massey Chief Marketing & Strategy Officer, Fletcher Building - See what more of our clients say about us
Jamie Burke

“David from Shoodan has been instrumental in identifying and developing a number of important strategic partnerships that have been key to our business. In particular, he has been able to get to C level contacts that are extremely difficult to get to, but somehow he manages to get us in front of them. He is commercially astute, personable, reliable and always willing to roll his sleeves up. I would have no hesitation in recommending him.“

Jamie Burke CEO, - See what more of our clients say about us