The first step is to assess why you want to go into a new market. There may well be excellent reasons for doing so, but these need to be clear. Could you get the same result by expanding your current products/services into your current client base instead? After all, it is approximately 22 times more expensive to sell to new customers than it is to your current ones.You may not know which markets you should go for, in which case you will need to research a range of markets in detail before progressing. Even if you are clear on the actual market to target, there is a considerable amount of research to be done if you want to make the correct decisions.
Checkout our Problems & Solutions/Business Strategy section for more details.