Customers/Testimonials

“David brings his broad commercial experience and personal insight to the table and by doing this he enables the business to move forwards commercially more effectively. He managed a multicultural team for Polymers and did this extremely well; his listening and people skills enables him to connect and then guide/coach people to overcome mind blocks. Within this he is a great team player both for his team, as well as within the business.

David will champion his ‘different perspective’ very constructively, and this together with his people skills and broad commercial experience, enables him to work as a very effective internal change agent and deliver real improvements. His commercial perspective and input challenges and enriches the strategy of the business at board level.”

Nick Faase, General Manager, Lucite International Alpha BV

“David hits the ground running, a highly capable individual who can take on board large amounts of new information and distil it to the salient points quickly. He is able to get to grips with complex business issues and clearly articulates practical ways forward. Drives change to improve the business, but importantly takes the time to consult, explain, and communicate in order to bring people along with him. Highly experienced across a range of industries and markets, David is able to bring insight and best practice. I would not hesitate to recommend David to other organisations”

Caroline Prior, General Manager, Lucite International Speciality Polymers and Resins

“Leadership and strategic planning come to David effortlessly. He’s a natural motivator and can clearly communicate where he wants the business to go. Also, David is direct when he thinks something isn’t working well and will call it out with a proposed solution. I thoroughly enjoyed working with David. I expect others will have a similar working experience with him: a no nonsense, hyper intelligent conversation that produces great business results.”

Sid Baveja, Global Sales Director, Just Eat

flShoodan was able to move very quickly in developing a game plan to improve the effectiveness by re-organising a sales organisation spanning more than 20 countries. They methodically executed a complex programme and was able to deliver the change required in a demanding timescale and to stakeholder expectations. David, the Consultant, is focused in his work and brings a depth of commercial experience that usually offers new perspectives which opens up new possibilities.

Nick Massey, Chief Marketing & Strategy Officer, Fletcher Building


RetailersaverDavid from Shoodan has been instrumental in identifying and developing a number of important strategic partnerships that have been key to our business. In particular, he has been able to get to C level contacts that are extremely difficult to get to, but somehow he manages to get us in front of them. He is commercially astute, personable, reliable and always willing to roll his sleeves up. I would have no hesitation in recommending him.

Jamie Burke, CEO RetailerSaver.com


pacific_logo_smaller_resizedShoodan recently spent time with us producing a core value proposition for our software. The process was both challenging and enjoyable and helped us really focus in, identify and re-think our new business strategy and messaging. Their friendly manner and in-depth knowledge of the sales process is invaluable. No matter what size of business you run, involving Shoodan in your planning and strategy will give you a new perspective and fresh ideas.

Justin Shardlow, Managing Director, Pacific Marketing Hub


Sparkle_CSDavid was a great asset to the management team. His comprehensive ability of putting together the sales strategy for our new service offering, getting access to the right people within our target market of big retailers and explaining in clear and concise language our offering was second to none and was a significant factor in helping us to secure the additional funding we were seeking.”

Judd Ferrer, CEO, Sparkle CS


hansgrohe_resizedDavid Smith recently completed a strategic project for Hansgrohe looking at our Customer Service offering. His ability to work at all levels of the business and to get close to our customers meant he gained a true insight into the issues and was able to provide a positive way forward. He instilled a sense of urgency throughout the project that ensured results and a momentum that has continued.”

Martin Mongan, Managing Director, HansGrohe Ltd


Kate Algar_TopRightGroup“David has helped us build value propositions across a number of industries and target markets. He has hosted engaging workshops where the management team were all able to discuss, agree (and debate!) the should go into a value proposition. These have been invaluable sessions that help get the team all on one page.”

Kate Algar, Marketing Manager, Top Right Group


Kate Algar_TopRightGroup“Working with David at the 4C Group I quickly discovered that he has a wealth of leadership experience, knowledge & contacts. David demonstrated the practical application of his knowledge by cultivating & improving the skills & culture of his team both quickly & effectively. His deep understanding of Value Propositions & how to develop them has proved worthwhile to the company, while his abilities in change management have been invaluable. I’m sure that David will prove to be an asset for any organization that he works with”

Tom McMullen, Sales Director, Top Right Group


Sparkle_CS“David always demonstrated both a detailed knowledge of the sector and an infectious passion for how services within it could be improved. This combination allowed him to routinely open doors that would ordinarily have been closed to a company our size and made him an invaluable asset to our management team”

Mark Brighton, Strategist, Sparkle CS