the problem
Recognise any of these?
Your pipeline looks healthy, but deals keep slipping. You’re losing bids you should be winning. Your sales team is busy, but the numbers aren’t moving. Key accounts are stagnating. Your forecast is a work of fiction. You’ve tried training courses, but nothing changed.
Most businesses react to these symptoms individually; a training course here, a new CRM there, a restructure when things get desperate. But sales performance problems are rarely isolated. A weak pipeline might stem from poor qualification, which stems from an unclear value proposition, which stems from a missing sales strategy.
Shoodan takes a different approach. We look at the whole system; not just the sales team, but everything that supports them. We then find and fix the root causes.
what we do
Diagnose
Our 28-element Sales Capability Benchmarking Model gives you a detailed, objective picture of where your sales operation stands, and exactly what to do next. Unlike most assessments that look at 5-6 elements, we examine everything from strategy and pipeline to CRM adoption, compensation design and customer centricity.
Transform
From fixing your pipeline management and sharpening your value propositions to rebuilding your new business acquisition process and improving how you manage key accounts; we work alongside your team to implement practical changes that stick.
Lead
Need experienced commercial leadership? We provide interim Commercial Director capability. Not just holding the fort, but actively driving improvements while we’re there.
Our Services
no nonsense, pragmatic advice from commercial leaders. we know what works because we have done it ourselves!
Testimonial
“David hits the ground running, a highly capable individual who can take on board large amounts of new information and distil it to the salient points quickly. He is able to get to grips with complex business issues and clearly articulates practical ways forward. Drives change to improve the business, but importantly takes the time to consult, explain, and communicate in order to bring people along with him. Highly experienced across a range of industries and markets, David is able to bring insight and best practice. I would not hesitate to recommend David to other organisations.”
Caroline Prior, General Manager, Lucite International Speciality Polymers and Resins
Get In Touch
+44 (0)7799 627901
info@shoodan.com